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佛山廖昆玉客家餐厅

佛山廖昆玉客家餐厅
中国广东
时间:2017年
面积:350平方米
 
   廖昆玉—— 一个三百多年前的客家人,他诙谐风趣、博闻强志、聪敏过人、赋性刚正、不畏强权、打抱不平的形象深入民心,被世人所歌颂。
   而廖昆玉客家餐饮是一家大型连锁餐饮,三百多年前的廖昆玉这个人物形象被运用到了这家餐厅,用现代化的表现手法呈现在食客面前!
   在这个大型连锁餐饮里这已经是第三家店,我们延续着它的既有的形象,在原有的基础上进行局部提升:木格栅为客家传统灰瓦屋顶元素演变而来,被做为最强的客家特征而保留;中国红的运用比例进行了加大,青石板、碎石、廖昆玉的诙谐风趣形象被更好的植入到了这个空间。
   草帽是在耕种时必备的工具,在这既是装饰也是对客家文化的解读,所以在前面外摆区进行了大量的运用,我们尝试留住最原始的文化味道。
我们通过情境模拟,用茶水台的方式让顾客感受古时的中国特有文化,另一方面也是想通过这情境让顾客留步喝一杯擂茶更能体现客家的好客之道。
   木格栅寓意客家传统建筑形式,因空间的天然优势,得以更好的呈现完美的围屋场景,“来来来,来我们围屋先吃饱再赶路”!墙面大面积的运用插画描述诙谐风趣、博闻强志等廖昆玉个人形象特征,当中不乏用现代手法进行处理,对当代打工阶层的常见问题进行调侃与自嘲。希望与现代的打工阶层能产生共鸣,廖昆玉在三百多年前同样是一位普通的劳作人民,所遇问题与现代版的问题有极大的共同点,所以被作为了我们空间的主线索。
   再者,特色的餐牌,诙谐的文案,精心策划的VI与空间形成一体,做为再一道菜呈现在顾客的面前!
 
FOSHAN LIAO KUN YU HAKKA RESTAURANT
China's guangdong
Time: 2017
Area: 350 sqm
 
   Liao kunyu -- a hakka more than three hundred years ago, he is witty, knowledgeable, intelligent, upright, not afraid of power, injustice image deeply popular, by the world praise.
And liao kunyu hakka restaurant is a large chain restaurant, more than three hundred years ago this character liao kunyu image was used in this restaurant, with modern expression techniques presented in front of the diners!
This is already the third store in this large chain restaurant, and we continue its existing image and carry out local improvements on the original basis: the wood grille evolved from the traditional grey tile roof elements of the hakka, and was retained as the strongest hakka feature; The proportion of Chinese red has been enlarged, and the humorous image of qingshiban, gravel and liao kunyu has been better implanted into this space.
Straw hat is a necessary tool in farming, which is not only decoration but also interpretation of hakka culture. Therefore, a lot of use has been made in the front and outer place, trying to retain the most original cultural taste.
Through the situation simulation, we use the tea table to make customers feel the unique culture of ancient China. On the other hand, we also want to make customers stay and drink a cup of lei tea to better reflect the hospitality of hakka people.
The wooden grille implies the traditional hakka architectural form. Due to the natural advantage of space, it can better present the perfect enclosure scene. "come, come! The large area of the wall USES illustrations to describe the characteristics of liao kunyu's personal image, such as humor, knowledge and strong will, and some of them use modern techniques to deal with the common problems of the contemporary working class for ridicule and self-mockery. Hope to resonate with the modern working class, liao kunyu in more than three hundred years ago is also an ordinary working people, the problem and the modern version of the problem has great common ground, so as the main clue of our space.
In addition, the characteristic menu, witty copy, carefully planned VI and space form a body, as another dish presented in front of the customer!










 

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